BRAND IDENTITY, GENERALYONGYONG (브랜드아이덴티티, 용용선생)


GENERAL YONG, a Korean F&B brand, boasts a distinctive identity as a retro-style Chinese bistro. At its core lies the story of the Three Dragon Brothers, founders of Mureungdowon. Set against the backdrop of 1930s Hong Kong, this tale intricately weaves together the atmospheres of Britain, Hong Kong, and China within its visual narrative. The menu cover design artfully integrates these elements.

BRAND IDENTITY, GENERALYONGYONG (브랜드아이덴티티, 용용선생)
Published: